2024-04-11 05:04:37
Day 2 of one of the most anticipated SEO, SEM, Social, E-commerce & AI events takes place in partnership with digital agency Xplora
Specialists from one of the biggest brands in the world will come to Bulgaria for the first time for the second day of the international conference SERP Conf. 2024 International.
The event, which traditionally gathers the SEO elite, this year also covers social networks, e-commerce, paid digital advertising and artificial intelligence.
“We decided to increase the range of topics after conducting a survey of participants last year. The widest interest, apart from SEO, is caused by content marketing with 65.6% of the votes of the respondents and the development of artificial intelligence with ⅔ of the votes of the participants. More than half of the guests also care about e-commerce topics. The votes exceed 100% because everyone gave more than one answer – which is indicative of the wide range of interests of our audience”tells Nikola Minkovfounder and CEO of SERP Conf., SERP Acad., as well as SEO agency Serpact, which is behind the event.
Almost all places have already been reserved, the organizers say, and this year they are preparing to welcome guests from 4 continents. Tickets have already been purchased from countries such as Canada, Denmark, Germany, Finland, Cyprus and the USA.
The second day of the event, which will be held on April 18 and 19 in Hall 3 of the NDK, will be opened by the man who prophesied the future of e-commerce – Wijnand Jongen, president of Ecommerce Europe.
“I am very happy to be a part of SERP Conf. 2024 International. I am honored to represent Ecommerce Europe – a European sector organization that stands behind the interests of hundreds and even thousands of online stores in Brussels. Of course, I will share with the conference audience the latest European innovations, facts and figures, the latest trends, threats and challenges in the context of what is happening in digital commerce. I look forward to welcoming you in Sofia, Bulgaria. Be there or lose”, he is categorical Wijnand BoyPresident of Ecommerce Europe.
After him, on the stage on April 19, speakers, moderators and presenters such as:
Gary Illyes – analyst in the Google Search team. He currently focuses on publishing information about Google’s search engines. It aims to help create websites that work well for both users and Search. His appearance at SERP Conf. 2024 International arouses a very strong interest, especially in the context of the latest updates of the most used search engine in the world, the organizers note.
Hugo Faustino is coming to Sofia and will share know-how from his 15 years of experience in managing campaigns and preparing creative strategies for B2B and B2C businesses. The focus of his work is consumer-oriented campaigns and digital activation for brands such as Netflix (The Adam Project) and Nike. Currently developing in the creative industry.
Raluca Bujoreanu – an experienced product leader with over 15 years of experience in managing e-commerce and digital businesses across Europe. She is not only an expert in the digital sphere, but also a teacher, mentor and adviser to startups. As Product Leader at Zalando, her core mission is to use technology to solve customer and business challenges while creating innovative, high-performance digital experiences.
Cindy Krum – founder and CEO of MobileMoxie (ex: Rank-Mobile). Since 2005, she has been providing creative SEO and ASO ideas to consultants at various stages of digital marketing worldwide. In 2022, she was named one of the 10 most influential SEO specialists by The USA Today. Cindy is the author of a global bestseller, translated into 5 languages: Mobile Marketing: Finding Your Customers No Matter Where They Are.
Zlatan Ivanov has over 8 years of experience in the marketing field. He is a co-founder at a software startup Trackian and at the marketing agency Digital A. He delves into how data analysis helps strategize. Zlatan’s mission is to help businesses make better decisions through data analysis, leading to more generated value and profit.
Judith Lewis – a renowned international event host, writer, blogger and digital media consultant. Specializes in applying a strategic understanding of digital technologies to help businesses innovate and optimize their performance in a communications environment. He has over 25 years of experience, predating Google’s entry into the market, and currently runs his own consulting firm.
Georgi Malchev – managing partner in Xplora – a leading digital marketing agency in the Eastern Europe region, which has clients from over 120 leading Bulgarian and multinational companies – from fast moving goods to industrial products to financial services. Georgi has over 27 years of experience in the strategic development and operational management of companies, as well as in the field of corporate marketing and advertising – as a consultant, manager, member of the board of directors, manager.
The event will be under the patronage of the Metropolitan Municipality.
For more information on SERP Conf. 2024 and registration – visit the conference website:
