2023-11-29T11:06:44+00:00
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/ Deloitte, a company specialized in the field of financial auditing, expected on Wednesday that global revenues from women’s sporting events will exceed one billion dollars for the first time, in addition to the value of many teams exceeding $100 million in the next year, 2024.
The company explained in a report, according to what was published by “France 24”, that after the great success achieved by the 2023 Women’s World Cup in Australia and New Zealand, football revenues are expected to reach $555 million out of the total expected figure of $1.28 billion in 2024. But Ak
More than 50 percent of total revenues from women’s sports come from North America, despite the growing popularity of women’s football in Europe. Deloitte expects team and league valuations to continue to rise, with several teams expected to be worth more than $100 million next year.
Jennifer Haskell, Head of Idea Development at Deloitte Sports Business Group, said: “Over the past few years, we have seen exceptional growth in women’s sports around the world, which has led to a significant rise in its commercial value, which in turn has led to increased interest from investors.” .
“It is crucial that women’s sport is increasingly seen as a unique product that is becoming more distinct from elite men’s sport,” she added.
“This increase in fan and investor engagement leads to new and improved opportunities for clubs and leagues, including greater commercial partnerships, increased participation and more important matches,” she continued.
The growing popularity of women’s sports is expected to lead to increased opportunities for prime-time broadcasting and exposure on streaming platforms. Commercial income still represents more than 50 percent of total revenue, but this percentage is declining thanks to larger deals for broadcasting or attendance during matches.