2023-10-06 08:38:46
By Claudia Cohen
Published yesterday at 6:56 p.m., Updated now
Spotify CEO Daniel Ek at the launch of The Future of Audiobooks Event with Spotify on October 3, 2023 in New York. NOAM GALAI / Getty Images via AFP
DECRYPTION – The music streaming giant is betting on this service to recruit and retain new paying subscribers.
A few days before the Frankfurt fair, the global meeting place for the publishing sector, Spotify no longer hides its ambitions to establish itself in the thriving audiobook market. And confront, on its home turf, the colossus Audible from the giant Amazon. “ Just like we did in the podcast business, expect us to play to win… », insisted this week Daniel Ek, the general director of Spotify. As a first step in its marketing strategy, the Swedish music streaming group has since Tuesday offered its subscribers the opportunity to listen to up to fifteen hours of audio books for free each month. That’s almost two titles on average. Launched initially in the United Kingdom and Australia, the offer will also be offered to Americans before winter.
Spotify’s ambition is to become the epicenter of all things audio: from music to podcasts, now including books. Despite its popularity – with more than one…
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