The leading company in unifying the customer experience, Sprinklr, continues to bet heavily on our country. That is why it has appointed Luis Miguel Alcedo as Regional Director, leading the offices of Spain, Portugal, Israel and South Africa.
Alcedo will be responsible for defining the sales and marketing strategy, and for coordinating and supporting the different teams in those countries. His objective is to make the country grow in two phases: First position Sprinklr as the best Customer Experience platform, and secondly, to consolidate the commitment of the big brands on this platform. Reach an already consolidated team with magnificent professionals and the full support of the company. In his own words, “Since I arrived at Sprinklr, everything has been positive: The people, the projects, the company vision… Everything is perfectly aligned.”
Born in Madrid, Luis has always been linked to technology. With more than 20 years of experience in this field, he has led international teams in Dubai, London, and Barcelona. His last 10 years have been dedicated to the field of Customer Experiencebeing one of the founders of Medallia in Spain in 2019.
At this stage, he wanted the company to grow not only in terms of sales, but also in knowledge of the market and the network of partners that he himself helped create. The team started with 3 people in the country, leaving him over 70 when he decided to join Sprinklr in September.
Luis faces this new stage with a renewed enthusiasm. Given his previous experience with Customer Experience platforms, the decision to join Sprinklr was forged after several calls with the company’s senior managers and after seeing the platform: “Sprinklr’s mission of always looking for solutions is fully aligned with mine. . Also, the vision of the company and the platform will mark the future of Customer ExperienceSo being here is a privilege.”