Staff: Picard Frozen Foods – Le Point

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The leader in frozen food in France, which has 1,070 stores across the country, is also present in 16 other countries.

Staff: Picard Frozen

Published on 23/10/2022 at 09:50

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Created in 1974, Picard is the leading frozen food brand in France. It is made up of a network of more than 1,070 stores in France, a home delivery service and click & collect. The group is also present in 16 foreign countries. Its CEO, Cathy Collart Geiger (51 years old, Ipag Business School), former managing director of Intermarché and former marketing director of Auchan France, launched the Proxima growth plan at the end of 2020, with the objective of reaching c. ..

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