Start saying goodbye to coffee: this is the crisis that threatens to wipe out the market

“We won’t have sustainable coffee farms in 20 or 30 years if we don’t take action now,” said David Rennie, Nestlé’s head of coffee. That’s why Nescafe is increasing its efforts to support farmers in the transition to more renewable methods. Through training, technical help and high-yielding coffee plants, Nescafe can help farmers improve soil health, plant fertility and water use, Rani said. Nescafe aims to source all its coffee responsibly by 2025, up from 82% in 2021. It also wants a fifth of it to be applied by renewable methods by 2025 and half by 2030.