Berlin – When the start-up scene started in Berlin, there was a company that everyone was talking about: Rocket Internet. Behind it were the three brothers Marc, Alexander and Oliver Samwer. At that time, 14 years ago, you had an excellent feeling for the passage of time. This can be seen when looking at the current development of the start-up scene in the capital.
In simple terms, Rocket Internet was about copying the business models of other companies. The best-known company founded by the three brothers has become Zalando. A quote from 2014 can be found in the archive of the Berliner Zeitung, when Oliver Samwer spoke in Paris to the top managers of retail groups such as Walmart and Metro. He announced that the time of these corporations was up. Shops do not need it in the Internet age. That sounded cocky at the time.
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