Stock shortages, cost reductions… Frozen food brand Picard is (a little) cold

2023-10-26 09:17:13

Annie, mother of a large family, has found a smile again: after several weeks of absence, the bags of hazelnut apples that she bought for an unbeatable price (1.99 euros per kilo) are finally back in the refrigerated bins of her Ile-de-France Picard. “Chopped steaks, vegetables, even ready-made meals… a lot of products are still missing,” she grumbles, scanning “her” almost deserted store on the morning of Tuesday, October 24.