900,000 subscriptions to the main channel Sport1 plus 1.56 million subscriptions to “Netzkino”: Studio 71 is now marketing on YouTube channels Sport1 and Plaion Pictures. In addition, there is special marketing for Spórt1’s other social media channels. With the new clients, Studio71’s annual reach is now two billion views – excluding creator content and shorts. In 2023, the digital media and entertainment company of the ProSiebenSat.1 Group still had one billion video views. As well as Sport1 and Plaion Pictures, there are partnerships with RTL Zwei, Banijay, Rocket Beans and Sportdigital.
Katharina Frömsdorf, Managing Director of Studio71 and CEO of Joyn: “Sport1 and Plaion Pictures are already enriching our offer on Joyn with excellent content from sports, movies and gaming. With the addition of YouTube marketing, we are now taking the partnerships to the next level and significantly expanding our digital reach. As experienced content powerhouses, together with our marketer Seven.One Media, we are a partner for digital moving image content on YouTube and all relevant streaming platforms in Germany. In this unique arrangement, we provide customized marketing solutions, strategic support to increase performance and reach of partner channels – and additional inventory space for advertising customers. Win-win for everyone!”
Julian Frost, Chief Digital Officer at Sport1: “Our social media channels are among the most relevant and widespread sports offers in Germany. With Studio71 we now have an experienced strategic partner with comprehensive marketing and content expertise. This collaboration allows us to sustainably maximize our reach and visibility across all our social media channels and leverage our content even more effectively.”
Hauk Markus, Director of AVoD & FAST Business at Plaion Pictures: “After years of successfully monetizing our YouTube channels, we are pleased to find an additional partner in YouTube marketing with Studio71 who has extensive expertise. Our goal is to optimize our already established YouTube revenue and make the best possible use of our quality content. With Studio71 as a strategic vehicle, we see great potential to drive the optimization specifically and make even better use of the opportunities of the digital world.”