Study starting to sell usernames to generate income

by time news

Twitter continues to suffer the effects of the purchase of Elon Musk. The social network, which, according to US media, has not paid important bills for weeks, is studying the possibility of start selling usernames the social network in order to generate new income. According to ‘The New York Times’, the application is studying the plan and, at the moment, it is not clear if it will end up being carried out.

The ‘app’ workers have been discussing the possibility of holding an auction with usernames since December. These names are those that are followed by the @ symbol in the social network.

At the moment, the social network has not decided if, in case the plan goes ahead, the auction will affect all the names of the application or only a subset. About a month ago, Musk already stated that he intended to release 1.5 billion usernames belonging to inactive accounts that would also be deleted.

It should be remembered that, since the purchase of the application for 44,000 million dollars was consummated, Twitter has been embroiled in controversy. The platform has not been profitable for years. During the two and a half months that he has been acting as CEO and owner, more than half of the employees have left their position, either by choice or by layoff.

The tycoon has also tried to increase the number of subscribers who pay the eight euros a month for the premium service Twitter Blue -consisting of exclusive functionalities- to alleviate the fall of the advertising business. Doubts about Musk’s plans for content moderation have led to the departure of many of the most important advertisers of the ‘app’. Income is scarce.

Last December, it came to light that the social network has not paid the rent for its offices around the world for weeks. The cuts are getting deeper, the cleaning company that had been maintaining the facilities for a long time has even been dispensed with.

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