2024-05-14 18:50:00
The German Soccer Affiliation and VW are apparently extending their cooperation. Last particulars nonetheless must be clarified.
In line with info from the German Press Company, the auto firm VW stays the final sponsor of the German Soccer Affiliation (DFB). The contract, which expires this yr, will due to this fact be prolonged; the time period and situations will likely be introduced at a gathering on Wednesday night on the firm’s department in Berlin. VW and the DFB haven’t but wished to formally verify the settlement. The small print of the brand new settlement had been apparently nonetheless being negotiated lately.
For the DFB, the continuation of the collaboration with the vital donor shortly earlier than the house European Championship is one other financial success. In March it was introduced that long-term provider Adidas can be switching to Nike from 2027. Though this had triggered criticism even within the highest authorities circles, it’s stated to have introduced the financially struggling DFB a excessive double-digit million improve in income.
First contract earlier than the nationwide group’s sporting disaster
VW changed Mercedes-Benz as basic sponsor in 2019. The contract had already been concluded in 2017, earlier than the beginning of the sporting disaster of the nationwide soccer group with the early World Cup failures in 2018 and 2022 in addition to the frustration on the European Championships in 2021. Neither facet gave any details about the situations on the time. In line with unconfirmed media studies, 25 to 30 million euros had been transferred per yr. Through the sporting disaster, a contract extension – presumably below completely different situations – had been negotiated for a very long time.
With the VW deal, the DFB management round President Bernd Neuendorf is constant the latest constructive financial information. Along with Nike, the affiliation additionally entered into collaborations with the social media platform Tiktok and the monetary service supplier Klarna. Within the sporting space, nationwide coach Julian Nagelsmann and sports activities director Rudi Völler had been retained till the 2026 World Cup, as hoped. Nagelsmann will then formally current his already identified European Championship squad on Thursday in the identical VW location within the coronary heart of the capital.
On the assembly on Wednesday with the VW management round CEO Oliver Blume, the DFB will likely be represented by Völler and managing director Andreas Rettig. President Neuendorf is then already on his technique to the FIFA Congress in Thailand. In Bangkok, the DFB is hoping to win the 2027 Ladies’s World Cup with Belgium and the Netherlands. The favourite for the host position is their competitor Brazil.