The company stated that its largest division – the table games division – remained unchanged; The console games division increased by 2%; The entertainment and services division increased by 44%; But the fastest growing division was the mobile games division, which jumped 104%. Embracer stated that most of this increase was due to the acquisition of the Israeli company CrazyLabs exactly one year ago. This company, which was established in 2010, raised 13.3 million dollars until the purchase, among others from Magma, Vintage and Qualcomm Ventures funds, and alongside them Alon Hadad, the spouse of former MK and Minister of Justice and Internal Security Amir Ohana (Likud). This amount Places it in the list of 20 Israeli gaming companies that have raised the highest amounts of money ever.
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However, CrazyLabs is just one of dozens of acquisitions made by the Swedish company: in the last 4 years, it has acquired 120 game studios and approximately 13,000 employees, while only in the last quarter it acquired the entire Canadian Square Enix group, with its 1,000 employees and its well-known game brands, The most prominent among them is “Tomb Raider”. Along with the report, the company announced 6 new acquisitions: the American game studios Limited Run Games and Tripwire Interactive, the Swedish Tuxedo Labs and the karaoke company Singtrix, alongside another company whose name is kept secret and Middle-Earth Enterprises – the company that owns all the rights related to the literary heritage of J.R.R. Tolkien, including films, series, books, parks and dolls based on “The Hobbit” and “Lord of the Rings”. The company paid 6 billion kroner in advance, but is expected to pay additional amounts that will increase the total amount of purchases in this wave to 8.1 billion kroner.