‘Swiftogeddon’: the party in honor of Taylor Swift that is all the rage at the Regne Unit

2023-10-07 21:13:18

There are just over 30 minutes until the London’s Troxy Theatre open the doors and several dozen people are already waiting in line. Shanna Curtis, an 18-year-old, was one of the first to arrive with two friends. “We found out that they were having this party through TikTok and it didn’t take us a minute to buy the tickets,” he explains. The party he refers to is the ‘Swiftogeddon’, an event held in dozens of UK citiesin which only Taylor Swift songs are played and which is causing a stir among the artist’s followers.

A few meters away, a group of female friends throw one cry of emotion when they see the tattoo that their friend just got on his arm with the phrase “don’t blame me for what you made me do”, in honor to the song ‘Don’t blame Me’ of the artist. To the’Ellie, one of the girls in the group, her face lights up when she talks about Swift. “I’ve been his fan since he released the first album. At the time I loved it, it was about my age and I decided that she would be my older sister». At his side, Charlotte adds: “He has a song for every situation you go through in life, you feel very identified with what he says.”

Inside everything is ready for five hours of music without interruption The two ‘djs’ in charge of animating the party have already started playing the first songs on a large table with a screen where you can read ‘Swiftogeddon’, in white and red letters. Behind, a huge projector plays the most popular video clips of the artist To start warming up the atmosphere, the ‘djs’ have opted for some slow songs, such as ‘Glitch’ or ‘The Moment I Knew’, although as the night progresses the music gets livelier until it reaches collective euphoria with ‘Look What You Made Me Do’ or ‘Anti-Hero’.

World phenomenon

He fenomen ‘swiftie’, as Taylor Swift’s fans are known, is hardly unprecedented. His ‘Eras ​​Tour’ tour is being one of the highest-grossing in history, with estimated revenues above 1 billion dollars, while some analysts point out that the documentary about the tour, which will be released on October 13, could take in close to $120 million in the first weekend alone. The price of resale tickets for his concerts in the United States have exceeded $1,000, something that has made events like ‘Swiftogeddon’ appear as a good alternative for those who cannot afford to see their favorite artist live.

The promoter of the event, Dave Fawbert, explains that he had been looking for the perfect artist for a long time to organize parties dedicated exclusively to his music. “One day I heard ‘Style’ at full volume in a club and I knew he turned on a light bulb in the head”, he says. In August 2019, Fawbert rented a venue in London’s Hackney to host the first ‘Swiftogeddon’. “I thought it was worth a try and that, even if it was a failure, at least I would have enjoyed myself. During the first month I didn’t sell a single ticketbut suddenly I sold 30 or 40. Word spread and in the end they were all sold out», he assures.

Since then he has already organized more than 250 parties and it has 79 more scheduled for the coming months in cities such as Manchester, Birmingham and Edinburgh. “I never expected her to be as successful as she has been, but at the same time it makes all the sense in the world: she is the best composer of our generation.”