Swimsuits designed by women for women: the challenge of a sports brand co-founded in Yvelines

Swimsuits designed by women for women: the challenge of a sports brand co-founded in Yvelines

2023-06-07 00:19:06

Seeing girls playing football, in a club, with old boys’ jerseys was a click. The one needed to launch a sports brand with fitted tunics. A straight cut adapted to the chest, a readjusted fit at the shoulders and sleeves… ALKÉ swimwear is designed by women for women. A model that particularly pleased the women’s team of FC Fontenay-le-Fleury (Yvelines).

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