2024-06-18 13:59:27
Underneath the motto “Tremendous folks. “Tremendous Applied sciences” telecom presents its workers via their digital avatars
A complete of 35 digital avatars stand facet by facet in Yettel’s new advert marketing campaign. Underneath the motto “Tremendous folks. “Tremendous Applied sciences” it gathers in a single place actual telecom workers and at the moment’s most related expertise – synthetic intelligence.
With the assistance of AI, the corporate creates digital avatars of its colleagues from all around the nation – from Sofia, Plovdiv and Burgas, to Pleven and Parvomai. Every of them is in a unique place in a central workplace, a retailer community or within the customer support heart, and has a unique expertise behind them – from over 15 years to a couple months. What unites them is their office and love for expertise.
With the “Tremendous Individuals” marketing campaign. Tremendous Applied sciences’ Yettel focuses on all of its greater than 1,900 workers who’re behind the corporate’s success and make it a sexy and most popular office the place everybody can develop and have the liberty to be themselves.
„This can be a option to say “Thanks!” to all our colleagues and to share with others that V Yettel great folks work, every with their very own individuality and superpower. We had no alternative however so as to add the applied sciences that make our work much more fascinating and galvanizing. We’re not solely a associate on the planet of expertise, however on the similar time we take part of their improvement, apply them day by day and develop along with them. says Maria Marinova, Director of Model and Advertising and marketing Communications at Yettel.
Searching for the intersection between folks and expertise, the telecom group and their inventive company – guts&brainsDDB, guess on the favored pattern – to current your self with digital avatars created utilizing an AI software.
Deliberately, one window within the imaginative and prescient stays empty – able to welcome anybody who needs to hitch the Yettel group, develop and alter the setting with the assistance of expertise.
Within the coming months, the marketing campaign will probably be rolled out in numerous digital channels – social and on-line media, in addition to conventional as out of doors promoting.
On the finish of final 12 months, Yettel obtained the distinguished High Employer certificates. Again then, underneath the title “High Employer is barely made with prime colleagues”, the telecom carried out a communication marketing campaign, with which it directed consideration to its workers, an invariable a part of this success.
To at the present time, Yettel is the one telecom in our nation licensed by the worldwide unbiased group High Employers Institute for its glorious employer practices.