2023-06-28 10:41:06
“We take into account the evolution of the price of raw materials”, explains Dominique Schelcher to justify these promotions. Image’in / stock.adobe.com
This promotional operation, which is superimposed on that of the anti-inflation quarter, will target “everyday products” of the retailer brand of the sign.
The promotion war. Last Thursday, manufacturers showed their credentials by promising price cuts between “7.5 and 10%” by September. This Wednesday, it is the turn of the CEO of System U, Dominique Schelcher, to unveil a massive promotional campaign. “We will lower the price of 300 private label products“, announced the leader in the morning of Radio Classique.
This operation, which is superimposed on that of the anti-inflation quarter, will target “everyday products». «It will be beans, cola – which has increased sharply in recent months -, canned fish, and more broadly, products from all departments, in particular paper-based, beauty products“, detailed the general manager of System U. If we add these 300 products to the 150 articles of the anti-inflation quarter, it is not less than 450 references which will be sold at knockdown prices in the supermarkets of the distributor.
«We take into account the evolution of the price of raw materials», Explains Dominique Schelcher to justify these promotions. Among the declining industrial inputs, the leader cites “the paper” or “coffee». «Price reductions are passed on to the consumer, unlike manufacturers“, he underlined.
Read alsoChoice, quality, price… I tested the products of the anti-inflation quarter for a week
“Big brands do not accompany the consumer”
Particularly critical of industrialists since the beginning of the inflationary period, Dominique Schelcher once again reiterated his grievances at the microphone of Radio Classique. “There are no ongoing trade negotiations. There are small discussions with a handful of suppliers, but nothing comes of it for the consumer“, he scolded, underlining the lack of will of the giants of the food industry. “Big brands do not support consumers. They are rebuilding their margins, beyond the actual cost coverage“, estimated the distributor.
Ready to “move the linesto curb inflation, Dominique Schelcher is campaigning for an overhaul of the pricing system. “We must change the trading system in France, it is no longer adapted to a period when commodity prices are constantly changing», he pleads. As for the threats made by Bercy with regard to recalcitrant industrialists – tax, “name and shame” … -, Dominique Schelcher is not opposed to it. “We alone can’t do it so if the government takes action, it will be good…“, he estimated.
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