The solution connects a loyal readership, which trusts the journalistic content on the publishers’ websites, and products and services that have been thoroughly tested and received reliable reviews. This solution creates a new revenue channel for publishers, who can generate revenue from readers with high purchasing intent, while at the same time allowing retailers, financial service providers and advertisers to reach a wide consumer audience, in quality content environments.
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Taboola Turnkey Commerce will be launched for the first time in a new partnership between Taboola and TIME, the global website whose content reaches a readership of 100 million people around the world. TIME chose Taboola Turnkey Commerce as an exclusive solution for the new content complex that will provide opinions on various products and services. The complex, which aims to help readers make the best decisions in the areas that matter to them, will be established and managed by Taboola as an integral part of the TIME.com website, and will join a series of Taboola solutions that have long been used by TIME, including Taboola Feed.