Task assigned by Asm to improve separate waste collection by informing users
“Taormina Bella&Pulita”, waste communication campaign entrusted to an expertby Andrea Rifatto | yesterday | NEWS
by Andrea Rifatto | yesterday | NEWS
Contributions do not always occur according to the rules
To improve waste separation of waste in Taormina a super expert in communication arrives. The Municipal Services Company, which has been in charge of the environmental hygiene service in the city since July 1st, has in fact deemed it necessary to assign a consultancy task aimed at starting a communication and awareness campaign aimed at citizens and tourists on waste collection, using social channels as a persuasive technique in order to involve users and improve the percentage of waste separation. The choice fell on Carmelo Abate, social media strategist and owner of a Messina-based company that operates in the marketing, communication, advertising, social media and market research sectors, who has already managed communication campaigns for Atm Messina. The assignment was signed for the amount of 36 thousand euros plus charges and includes a collaboration until December 31st of this year for the total creation of the communication campaign on waste separation called “Taormina Bella&Pulita”, with the production of claims, contents, graphics and videos in Italian and English, in order to raise awareness among citizens and tourists to correctly separate waste. The assignment also includes the creation of new graphics and the printing of over 10,000 summer calendars, already printed, and as many ready to be until next winter so that the initiative can be explained and represented with the aim of encouraging regular waste disposal. Calendars also written in English, specially translated to also provide a service to the many foreign tourists who populate Taormina in these months. “A campaign – explains the company – promoted to focus on the sense of belonging to the city, the pride of a community in which everyone has the responsibility to contribute to defending and spreading its beauty. The Municipality and the Asm want a simple yet disruptive message to pass: the Pearl is the home of the Taormina residents and tourists and it must be in everyone’s interest to keep it clean, respecting the basic rules for correct disposal with the aim of reducing and correcting waste disposal and bringing excellent results in terms of hygiene, cleanliness, safety, urban decorum, tourist attractiveness, respect for the environment and economic sustainability”.
The assignment also includes the management and restyling aesthetics of the Facebook page and the creation of an Instagram page, with the aim of conveying the contents by developing an editorial plan and a calendar that respects the mission of the institution and that can follow the trends of the moment without banality; improve the relationship between the Municipality and the public, develop a continuous and lasting publishing strategy by clearly defining the nature of the target using copywriting specifically designed for social channels, as a persuasive technique, which can involve users. Also planned is the creation of video and photo content, to be conveyed through social media, video production also with drone, editing and special effects, effective videos on the beauty of Taormina and the work that the company does to keep the city clean, videos dedicated to the correct disposal of differentiated waste, social management, creation of posts, reels and graphics. From communication to control: Asm has in fact decided to entrust the territorial surveillance service linked to the waste collection contract and has turned to the company Mondialpol Sicilia, which has expressed its willingness to carry out the activity, from August 1 to September 30, at a cost of 22,320 euros. The municipal company has therefore started a direct negotiation to formalize the assignment, which includes the use of four armed security guards, with two patrols in Taormina center and hamlets, from Monday to Sunday in the time slot from 10 pm to 4 am. Mayor Cateno De Luca has already appointed two security guards, Fabio Laganà and Sebastiano Scuderi, as traffic auxiliaries with the possibility of sanctioning vehicles parked illegally within the areas of Asm’s competence.