Tata sons to set up beauty and personal care stores with virtual make up experiences and exclusive products

Tata Group is planning to start a new business in cosmetics. It has been revealed that Tata is launching this business targeting women within a certain age range in India.

The Tata group plans to open at least 20 cosmetics stores across India in an initial phase. These stores will exclusively sell products from foreign cosmetic brands.

Apart from this, Tata also plans to provide experiential shopping facilities at these stores. Hence, customers can browse and buy every cosmetic product digitally.

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Tata claims that the 18- to 45-year-old age group in India is the preferred consumer of cosmetics. They mostly buy products from foreign cosmetic brands. Tata is planning to open new stores targeting them.

Tata is negotiating with more than 20 foreign beauty brands for this. If the talks go through positively, the products of the respective brands will be sold only in Tata’s stores.

Currently, the cosmetics market in India is valued at $16 billion. Companies including Naiga are already competing in this market. In this case, Tata is also planning to enter the game.