Taylor Swift made a grand entrance at the world premiere of her concert film, “Taylor Swift: The Eras Tour,” held on Wednesday at The Grove’s AMC Theatre. The singer arrived early, posing for photos with her team and director Sam Wrench before rushing inside. Fans lined up outside the theater, eagerly waiting to catch a glimpse of Swift and even had the opportunity to take selfies with her. Celebrities like Rachel Zegler, Maren Morris, Simu Liu, and Adam Sandler were also in attendance.
In anticipation of Swift’s appearance, the famed shopping center, The Grove, announced on social media that it would be shutting down for the event. Social media posts showcased the red carpet-covered cobblestone streets surrounding the theater, with step-and-repeat backdrops featuring the “Eras Tour” poster. Police presence was increased in the area, and nearby streets were closed off to ensure a smooth event. However, The Original Farmers Market, located beside The Grove, remained open for business while barricades prevented access to The Grove.
“Taylor Swift: The Eras Tour” opens in over 8,000 theaters worldwide on Friday and is being distributed through AMC Theatres. The film documents Swift’s record-breaking tour, featuring a 44-song setlist spanning her career. Clocking in at two hours and 48 minutes, the concert film is slightly shorter than her live shows, which often exceed three hours. Swift surprised fans by announcing that the film would debut early in North America and Canada, with screenings starting on Thursday night.
Industry analysts predict that “The Eras Tour” will achieve a record-breaking global opening for a concert film, with projected earnings of $150 million to $200 million. This includes an estimated $100 million to $125 million in North America and $50 million to $75 million overseas. Advance ticket sales had already surpassed $100 million a week prior to the film’s release.
Swift’s concert film promises to be a visual and musical extravaganza for fans worldwide. With its early screening and record-breaking predictions, “Taylor Swift: The Eras Tour” is set to solidify Swift’s undeniable status as a powerhouse in the music industry.