Hear’s a breakdown of the key takeaways from the provided text:
* Shift in Tech Value: The tech industry is experiencing a shift in who is considered most valuable. While software developers where previously highly sought after, creative professionals (specifically in communications) are now becoming increasingly vital, even commanding extraordinary salaries.
* Developer Job Market Cooling: the job market for software engineers is softening. Open positions are decreasing, and unemployment rates for computer science graduates are higher than for some other majors (like communications).
* The Rise of “Tactical Storytelling”: AI can generate text, but quality writing and compelling storytelling remain uniquely human skills. The market is becoming saturated with generic AI-generated content, making authentic, focused storytelling even more valuable. This is described as “tactical storytelling” – a deliberate pivot towards impactful, specific narratives.
* AI Companies Recognize the Need for Human Communication: Even companies building AI (like Anthropic with Claude) are investing in human communication expertise.they understand the need for nuanced messaging and authentic connection, as demonstrated by their Claude Cafe pop-up, designed to emphasize in-person interaction.
* Irony of AI training: there’s a noted irony: Anthropic trained its AI (Claude) by scanning millions of books (a practice legally deemed not copyright infringement), yet now values human communicators to interpret and apply the knowlege that AI processes.
* Comms as “BS Detectors”: Communications professionals are seen as crucial for discerning truth and authenticity in a world increasingly filled with AI-generated content. They act as a check on AI’s output.
In essence, the article argues that as AI becomes more prevalent, the ability to communicate effectively, authentically, and strategically is becoming more valuable, not less.
