Pride Month will culminate in the annual parade in Tel Aviv tomorrow (Friday) in Tel Aviv. Alongside social values and public activities, more and more commercial companies are taking advantage of the opportunity to launch, and promote various products.
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One of the well-known companies doing this year is the TERMINAL X fashion website and the LAyLA club, which have announced a joint advertising campaign. The campaign will feature an advertisement with the song of pride by Nasreen and Eden Daniel Gabay, which is part of the clip “Breathe” directed by Itamar Shiri Lider.
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The fashion website notes that “alongside the value meaning, the new advertisement highlights the colorfulness, variety and styling of Pride Month.” In the advertisement, all the participants wear the pride collection created by TERMINAL X, with a variety of clothing details creating the colors of the pride rainbow.