“For my birthday I want a Tesla,” a friend told me a few days ago. This is a woman who has an average salary and a family with two children, and the truth is that I was surprised by the things she said, but not because of her personally, but because I understood how well Tesla managed to penetrate the Israeli consciousness as a good, high-quality product, with almost no prominent marketing and advertising, if at all.
Tesla began marketing its vehicles in Israel last February and it seems that the thousands of vehicles that have already been sold indicate a certain trend among Israeli consumers. It is worth noting that this is not a particularly cheap car, but the demand is high and it seems that Tesla is becoming a kind of new status symbol in the local car market. So what is her secret?
Apparently there aren’t really any secrets. The company is open with the users of its models and attentive to their needs all over the world. This is how it improved the vehicles it produced over the years and made millions of users happy and made these vehicles very popular. All this corresponds well with the ease of operation of the vehicle, including the fact that there are technological updates that are carried out through the central computer in the vehicle online, which saves a visit to the garage.
Beyond that, it is an electric vehicle that does not pollute and does not make noise and there are quite a few Israelis who are aware of the environment and the consequences of air pollution here and would be happy to drive in a greener vehicle. To this we can add the advanced technology of Tesla vehicles – from high safety to cameras and sensors that help drive safer. Of course there are also multimedia systems, navigation, climate control and many other accessories for maximum comfort while driving.
The performance of Tesla’s electric vehicles is also high, both in terms of engine power and acceleration, travel speed and road grip. The driving range of the vehicles for one electric charge is also relatively large and, like everything, is improving all the time. No wonder Tesla vehicles have become in demand all over the world and are at the top of the global sales chart. Here in Israel, Tesla Model 3 It became very popular in a relatively short time and is at the top of the table for private sales, even in relation to non-electric vehicles.
Beyond the vehicles themselves, there is also the infrastructure. These are electric charging stations located in public places and accessible to vehicles. Tesla has established several such stations of its own in Israel and is now expanding the deployment of more stations throughout the country. Tesla’s goal is to create a network of charging stations for the convenience of passengers without having to worry about driving range. These positions are fast and do not require much charging time, which allows for a continuous and longer trip, in a shorter time.
However, beyond all the technical data and performance of Tesla vehicles, this is also about something that is beyond. Like the next advanced cell phone with the new and right developments for the consumer, this is how Tesla appears to the public – an innovative electric vehicle that has everything the Israeli driver wants and loves. It starts already with the shopping experience through the company’s website, an experience that is simple and easy and reminds of ordering a garment or some gadget. The very fact that the purchase is made online in a relatively short time creates a feeling that the vehicle is already ours and there is no need to deal with an importer, offices and a bureaucratic process.
Furthermore, it is a comfortable and simple vehicle whose functions are controlled from a central computer screen in a clear and pleasant way, so that you don’t have to make an effort or waste unnecessary time looking for things, especially while driving. The feeling all along the way is that the simplicity and ease of operation of the vehicle are meant to serve the driver and not the other way around.
All in all, Tesla vehicles represent everything that the future of transportation is going to be soon: simple buying, a more comfortable and higher quality ride, advanced technology and of course environmental protection. All over the world and also in Israel, this model is being adopted and the public is voting with their feet, which is reflected more and more on the roads.