Tesla & NODWIN Esports: India’s Biggest Tournament

Tesla and NODWIN Gaming unite to Showcase Model Y at BGMS Season 4 Grand Finals

Tesla’s foray into the burgeoning Indian esports scene marks a pivotal moment, with the electric vehicle manufacturer set to showcase its Model Y at the Battlegrounds Mobile India Masters Series (BGMS) Season 4 Grand Finals from September 12 to 14. This collaboration signifies the growing mainstream acceptance of esports in India and its appeal to global brands.

NODWIN Gaming, South Asia’s leading esports company, announced the partnership with Tesla today, representing the American automaker’s first-ever sponsorship of an Indian esports tournament. The move underscores the increasing commercial viability of competitive gaming in the region.

The BGMS Season 4 Grand Finals will feature the top 16 teams in India competing in a live, in-person event. Attendees and viewers will have the opportunity to experience the Tesla Model Y firsthand, gaining insight into the technology and design of one of the world’s best-selling electric vehicles. The event will kick off with the renowned Tesla Light Show,a visually stunning spectacle that has captivated audiences at events worldwide.

Did you know? – The Battlegrounds Mobile India (BGMI) game was temporarily banned in India in 2023 due to security concerns, but was later reinstated after modifications. This highlights the regulatory landscape for gaming in the country.

“At NODWIN Gaming, every season of BGMS is about pushing boundaries, and this year we’re proud to have Tesla join the journey,” stated Akshat Rathee, Co-founder and Managing Director of NODWIN Gaming. “their association reflects how esports in India has grown into a mainstream cultural and commercial platform that forward-looking brands want to engage with. Together, we’re shaping how global brands and gaming communities connect, here in India and beyond.”

The synergy between Tesla and NODWIN Gaming stems from a shared commitment to innovation and technology. Tesla’s integration of software, electric vehicle technology, and even gaming features within its cars aligns with the digital-first ethos of the esports community. This partnership allows both companies to expand their reach within India, connecting with a young and engaged audience.

The BGMS Season 4 Grand Finals will be broadcast live on Star sports Khel and JioHotstar from 5 PM to 8 PM IST,reaching a broad audience across the country. As the only esports tournament in India broadcast on national television, the collaboration provides unparalleled visibility for both Tesla and NODWIN Gaming.

Pro tip: – Esports viewership in India is heavily mobile-driven. Brands targeting this audience should prioritize mobile-first content and advertising strategies for maximum impact.

Industry analysts predict continued growth in brand investment within the Indian esports sector. According to the FICCI-EY Media and Entertainment Industry Report 2025, the number of brands investing in esports is projected to rise from 68 in 2024 to 75 in 2025, driven by the popularity of new game titles, larger tournaments, and increased engagement with younger demographics.

BGMS Season 4 boasts a robust lineu

The event is sponsored by Android as Co-Title Sponsor, and TVS Motor Company, entering its third consecutive year of support. additional partners include Red Bull, Duolingo English Test, Swiggy, and Bisleri, demonstrating the sector’s growing appeal to both domestic and international brands.

This collaboration between Tesla and NODWIN Gaming signals a new era for esports in india, solidifying its position as a mainstream cultural and commercial force.

Reader question: – Do you think increased brand involvement will change the competitive integrity of esports, or is it a necessary step for growth? Share your thoughts!