2024-04-21 10:45:47
Tesla lowered the price of its electric vehicles by 14,000 yuan (about 2.6 million won) in China due to sluggish sales and increased inventory.
According to the Chinese Tesla website on the 21st, Tesla increased the selling price of the Model 3 in China from 245,900 yuan to 231,900 yuan, and the price of the Model 3 Long Range from 285,900 yuan to 271,900 yuan, which is 14,000 yuan each. It was lowered little by little.
During the same period, the prices of Model Y rear-wheel drive, Model Y long range, and Model Y performance increased from 263,900 yuan, 304,900 yuan, and 368,900 yuan to 249,900 yuan, 290,900 yuan, and 354,900 yuan, respectively. got off
The prices of other products sold in China, such as Model
This appears to be a follow-up to Tesla’s recent sales price reduction in the United States.
Earlier this month, Tesla announced that it would increase the selling price of the Chinese Model Y in China by 5,000 yuan. During the same period, the automobile insurance subsidy policy and automobile paint reduction policy were also abolished, resulting in an actual price increase of over 20,000 yuan.
Chinese media assessed that Tesla’s decision to cut prices again less than a month after announcing a price increase was also related to the recent intensification of competition in the electric vehicle market in China.
Tesla announced that global electric vehicle deliveries in the first quarter were 386,800 units, a decrease of 8.5% compared to the same period last year. This is the lowest figure in the last five quarters. Additionally, this is the first time since the third quarter of 2022 that Tesla’s quarterly sales have fallen below 400,000 units.
In response to this situation, Tesla responded by laying off approximately 10% of Tesla’s global workforce.
As electric vehicle brands continue to advance in China, an atmosphere of price cuts is being created, which is bad news for Tesla.
In fact, the recent announcement by Xiaofeng, China’s leading electric vehicle brand, of a policy to support automobile subsidies of up to 500 million yuan until May directly reflects competition in the electric vehicle market in China. As a result, a subsidy of up to 50,000 yuan is applied to the P7i model, and the recently released G6 model is also being sold at a 20,000 yuan discount.
In addition, major Chinese electric vehicles, such as BYD, Aion, and Changan, have begun to reduce prices all at once since March.
Here, the ‘dark horse’ Xiaomi has launched an electric vehicle and is receiving a positive response from the market.
(Beijing = News 1)
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2024-04-21 10:45:47