2023-04-26 03:00:53
The Guarida del Cunqueiru is a shop and craft workshop located in the small Asturian village of Trabau (Degaña) where you can find turnery, traditional musical instruments, wood crafts, madreñes and local products. a place that It aims to be an encounter with the Cunqueira and rural culture characteristic of the Fuentes del Narcea, Degaña and Ibias Natural Park.. Behind this family business are Rosalía Rodríguez and Víctor García, mother and son, who inaugurated this new phase in June 2021 after more than 15 years linked to a previous project known as El Rincón Cunqueiru.
Although the nature of the business, crafts and ecotourism, and its rural environment do not invite you to think about it, have been pioneers in digitization. “We were the first business in the area to have ADSL and a web page and we have received several awards for technological innovation” explains Víctor, who from the beginning was clear that the Internet would be the perfect showcase for his products and the best speaker to make himself known. meet the rest of the world. “Living in such a remote place and with such an unknown product, the digitization of the business has been and is essential. For us it is an essential tool, in fact, thanks to the internet we have sold parts even in the US and South America and we have gone to carry out demonstrations and participate in fairs in Spain and Europe”.
Despite being very familiar with the environment, Víctor García says that the DICA program is an excellent opportunity to learn. “They help you optimize the resources you have, they make a diagnosis of what you can improve and a great job of advice and training with practical tips and tricks.” He is clear that in a constantly changing world you have to keep up with the times “What worked two years ago, perhaps no longer”, she clarifies.
He thinks that the program is very well designed to give personalized information. “They give you the tools, but you are the one who must be clear about the philosophy of your business. It helps you learn to refine what works for you and what doesn’t, and how to focus it on your clientele” and although in their case they were already users advanced, is aware that many people are not familiar with the digital environment, especially in the rural world, so it believes that this type of initiative is positive and necessary.
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