2023-04-26 16:59:06
Among the participating brands, the average prices “have globally fallen by 5%”, assures the Minister of Commerce, Olivia Grégoire. LUDOVIC MARIN
Since the implementation of this initiative, the prices of the products concerned have fallen and sales in volume have increased, something to delight the Minister Delegate for Trade.
While the government has transformed its “anti-inflation basket” in “trimestre anti-inflation “, its first results are rather encouraging, according to the executive. “The monitoring elements show that on the products concerned (from 100 products at Cora to just under 1000 at Leclerc), prices have stopped increasing“, underlined Tuesday at LSA the Minister Delegate responsible in particular for Trade, Olivia Grégoire.
Even if the brands offer different baskets, their average pricesoverall decreased by 5%since the official launch of the operation on March 15. “For some players, and for some products, the decline is even greater“, completes the minister. A good result as food inflation reached 15.9% over one year in March.
To collect this data, Olivia Grégoire’s office relied on an analysis by specialist Olivier Dauvers and panelist NielsenIQ, “on the price of products in drive-thru baskets, before and after the launchof the device. “The Directorate General for Competition, Consumer Affairs and Fraud Prevention (DGCCRF) monitors [également] the evolution of the prices of the products in the baskets in connection with the distributors» et «its findings arrive at the same overall mean» of a price reduction of 5%, completes the cabinet.
Read alsoInflation: Has theft really increased on supermarket shelves?
An increase in sales volume
Among the products put forward by large retailers are mainly first-price references, ranging from hygiene to food. With the government’s initiative – correlated with a sharp rise in prices – the volume sales of these products are also on the rise. A source of pride for Olivia Grégoire: “I was keen to preserve our farmers, breeders and fishermen, who were already experiencing a drop in volume in January, especially for meat and fish.“The growth in sales in volume is thus greater than 20%, according to several groups, “even though in the first quarter of 2023, consumption of FMCG fell by 5%».
Next step: renegotiations between manufacturers and distributors, whichhave already started“, according to Michel-Edouard Leclerc. These discussions will determine the prices of products for the start of the school year, when the peak of food inflation is expected for the beginning of the summer. “I believe in the responsibility of actors. It worked for the commercial solidarity pact and the anti-inflation quarter, there is no reason that the big manufacturers should be less responsible than the distributors“says Olivia Grégoire.
”
data-script=”https://static.lefigaro.fr/widget-video/short-ttl/video/index.js”
>
#antiinflation #quarter #curbed #price #increases #products #concerned #Olivia #Grégoire