2023-09-19 16:02:10
The deodorant market is experiencing constant growth. According to market researcher Mordor Intelligence, the segment registers an annual growth rate (CAGR) of 6.8% until 2025.
Lighter aromas and natural, organic and sustainable ingredients are some of the specifications that are being demanded, especially by younger consumers, a niche that manufacturers are already focusing on.
Attributes such as greater protection against sweat and recovery of armpit tone are other benefits that brands are also focusing on. Recently, Nivea launched in Ecuador the new Nivea Clinical Tono Natural, an antiperspirant that has been developed to provide 96 hours of protection and a formula with 95% pure vitamin C to recover the skin’s natural tone.
The product – available in roll-on and spray presentation – has been dermatologically tested and developed with patented DermaDry® technology, which protects and cares for the skin, offering a soft sensation that does not cause irritation.
Ibeth Recalde, Nivea Ecuador commercial marketing manager, points out that the category of female antiperspirants has had an important performance for the brand, especially because currently women have a much more active and diverse role in the field of sports, home care. and work, so keeping it protected all day has been a challenge for the brand to innovate in a portfolio of products adjusted to this need.
“Nivea is the market leader in the global skincare industry. “Our researchers work hard to provide high-quality, dermatologically approved products to suit various skin types and all your needs,” he says.
According to a study carried out by the company, 8 out of 10 women have felt insecure, either due to excessive sweating or the tone of their armpits.
(vistazo.com)
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