The art of being stingy chic

2024-01-05 05:05:00

Alexandra de Lassus and François Simon theorized the concept*, watchmakers applied the precept: spending less does not mean depriving yourself of all pleasures. The offer of watches aimed at the “chic cheapskate”, that is to say not exceeding the symbolic threshold of €1,000, is booming. And for good reason ! Less susceptible to the throes of the economic situation, less costly to produce and able to attract a younger clientele, affordable models have become a strategic issue for brands, which comply with the exercise with style. Inventory of the most beautiful variations §

*Radin chic, by Alexandra de Lassus and François Simon (Éditions du Chêne, 2013).