2024-09-20 18:00:00
Compete in those industrial health It’s not easy but some companies have managed to clean themselves up the best pharmacy in Mexico. In addition to his work in the research and development of new drugs They have also managed to emerge in another important area. This is the point of social network and today’s media.
Broadcasting is highly relevant because it allows a message or product to have a greater impact. Therefore, it is necessary to manage such sites DO YOU to achieve the right location online.
With this in mind, in 2023 ROI UP Group conducted a study to identify the the best pharmacy contained in Mexico for your presence on social networks. This time he repeated the research and the result was Pharma Observatory of Social Networks 2024.
Mexicans’ resolutions for 2024: Do they prefer health or money?
What are the best pharmaceutical companies in Mexico?
- Bayer
- Sanofi
- Teva
- Abbott
- Johnson & Johnson
- Novartis
- Pisa Pharmaceutical
- MSD
- Pfizer
- GSK
- The Merck Group
- Abvie
- Novo Nordisk
- AstraZeneca
- Boehringer Ingelheim
- Pass the Lab
- Roche
- Amgen
- Stendhal
- Somar group
That’s the amazing thing Bayer also in first place. According to the research, it is the one that has the best results in its dissemination strategies through social networks.
Apart from, Sanofi has significant development because it goes from sixth to second in this 2024 edition While the podium is consistent Tevawhich makes its debut in this work of the the best pharmacy what’s in it Mexico.
The criteria to choose the best pharmaceutical companies in Mexico is based on their presence on social networks
- Local channels: profiles dedicated to the Mexican market.
- Available on basic channels (LK, FB, X): they have traditional regional channels.
- Presence on TikTok: they have a local channel.
- Presence on Instagram: have a local channel.
- Video method: using this resource in your content strategy.
- Engagement: the level of interaction of the audience with the company.
The best pharmaceutical companies in Mexico for their presence on social networks
What is the process of the study?
The methodology used in the second edition of the study on the drug industry in social networks is based on a two-way approach.
- On the one hand, we reviewed what companies in the pharmaceutical sector in the Mexican market were doing on their own social networks last year, analyzing their presence on different platforms and the content strategies they were using.
- On the other hand, what the audience thinks about the sector and the usefulness of social networks from their point of view is considered.
This double generation lives us and we get a perfect view of the presence and goodness of those pharmaceutical company on social networks to identify: strengths and weaknesses in your digital marketing strategy and set recommendations to improve your presence online and your relationship with the audience.
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