2024-01-03 00:00:50
Thanks to their activity on social networks there are some pharmaceutical companies that have positioned themselves as the best in Mexico. They have the best communication campaigns both to disseminate their work and to share useful messages about health-related topics. But do you know what they are?
Currently internet It is a tool that cannot be dispensed with. It is used from aspects such as entertainment to staying informed. It is also a powerful tool to achieve medical update without having to leave home or the office.
The best pharmaceutical companies in Mexico
From the above, the Pharma observatory of social networks 2023 identified the best pharmaceutical companies in Mexico. This is a work of great value with which it is possible to detect the companies in this field that have achieved the most outstanding results at the national level.
Bayer
Abbott
Johnson & Johnson
Novartis
AstraZeneca
Merck
Pfizer
Sanofi
Genomma Lab
Roche
Study methodology
The methodology used in the study on the pharmaceutical industry on social networks was based on a double vision.
On the one hand, it was reviewed what the companies of the pharmaceutical sector in the Mexican market were doing on their own social networks during the last year, analyzing their presence on different platforms and the content strategies they were using.
On the other hand, what the potential audience said on the social networks of these companies was taken into account. The conversations and mentions that were generated were analyzed, as well as the opinions and evaluations that users expressed in relation to their products and services.
Criteria for choosing the best pharmaceutical companies in Mexico
Local channels: profiles dedicated to the Mexican market. Presence on basic channels (LK, FB, TW): they have traditional local social channels. Presence in Titkok: they have a local channel. Presence on Instagram: has a local channel. Video format: use of this resource in your content strategy. Engagement: level of interaction of the audience with the company.
Most important changes in the pharmaceutical industry during the last year
TikTok became the third most used social network by users after Facebook and YouTube. It has a user base in Mexico of approximately 14.4 million people, which represents around 12% of the country’s total population.
It is also estimated that 69% of TikTok users in Mexico are between 18 and 34 years old, which indicates that the application is increasingly popular among the country’s millennials.
According to data from the Mexican Association of Pharmaceutical Research Industries (AMIIF) corresponding to the year 2020, the pharmaceutical market in Mexico It had an estimated value of around 23.5 billion Mexican pesos, which is equivalent to approximately 1.2 billion US dollars at the current exchange rate.
It is also a sector that employs around 100,000 people directly.
more than 500,000 people indirectly through the entire supply chain.
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