2024-04-09 15:08:47
The better beige? Why butter yellow is popular now
This text comes from the Frankfurter Allgemeine Sonntagszeitung.
Trend agencies such as Fashion Snoops have the foresight to assess who plays the main role in this relationship and will play it in the future: Sinclair has just completed a mood board for the winter of next year. He concludes from hard facts that butter yellow will still play a role. His colleagues in the color department put them together. Every season they record how high the proportion of individual colors is in the shows, whether a color appears more often or less often over time, in which shades it can be seen, whether it sets accents or is the focus of a collection. The rise of butter yellow is unmistakable, says Sinclair: “In autumn 2021, mustard yellow dominated, followed by warm gold and lighter lemon yellow. A year later, the proportion of butter yellow rose by 35 percent.” In the winter of 2023, it finally became the dominant shade of yellow on the catwalks.
Satin in Buttergelb: Louis Vuitton
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Bild: Getty
From there the path to the branches of large chains is mapped out. Cinema audiences have known this ever since Meryl Streep, as editor-in-chief of a fashion magazine, gave her new assistant a lecture about sky blue in “The Devil Wears Prada”: from the development of the color to its increasingly frequent appearance in fashion shows to the “casual fashion” department in the department store In the 2006 film she takes the same path that Butter Yellow is now taking in real life. Sometimes the tone is so delicate that in the neon lights of some shops it almost seems like light beige – but only almost. Because even the slightest touch of yellow immediately creates more warmth, liveliness and happiness.
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The better beige?
Why butter yellow is popular now
By Katharina Pfannkuch
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