2023-05-10 00:08:41
The analyst exposes the growth of the sector and recalls the economic impact of the fair
At the end of the 18th century, some of the most prominent bullfighting critics lamented the decline of bullfighting and risked its collapse. That pessimism has continued to infect a good part of the fans, who also easily adopt the sad approach that this is over. The past decade seemed to agree with those who embraced this lament. In full animal harassment, the number of festivities held plummeted. However, 80% of the drop in activity occurred in the Third and Fourth Category places and 80% of the decline occurred while Spain suffered the harshest impact of the Great Recession (2007-2013).
Once the pandemic has been overcome, bullfighting has grown again. Last season 2022 was 15% better than the number of celebrations held before the pandemic or that the number of bullfights scheduled in our country reached its best figure since 2012. Likewise, in the first hundred days of this year 2023, the The number of major festivities has risen by nearly 50% compared to 2019 and more than 25% compared to 2022.
With this context, the next San Isidro Fair is destined to be the best showcase for the bullfighting comeback. Madrid will host a more compact cycle in which the presence of the main bullfighting figures stands out. The programming for May and June totals 15,503 subscribers, 10% more than in the spring 2022 bullfights. On the other hand, the ticket sales observed in March and April allow us to estimate an average occupancy of close to 80%, which is will translate into some 440,000 tickets sold. These are reasonably positive data, since the entire cycle can also be seen on the Mundotoro TV application (15/month) and fourteen of the announced festivities will be followed free-to-air on Telemadrid. What effect will all this movement have on the Madrid economy? Before the pandemic, the economic impact of San Isidro was estimated by the bullfighting association ANOET at around 75 million euros. An important part of this figure is explained by the 34% of attendees who come to Las Ventas from other autonomous communities or from other countries. This segment of the public leaves more than 30 million in businesses in the capital: restaurants, hotels, shops, transport services, etc.
The price of a subscription to San Isidro ranges from 110 euros that are paid in the barrage of sun to 3,300 euros that the shade barriers cost. The cost per celebration, therefore, ranges between 5 and 140 euros, depending on the pocket of each one. For season ticket holders, a ticket in row 10 of rows 4, 5, 6 or 7 entails a cost of 20 euros, while a pass for sections 1, 9 and 10 entails a disbursement of 60 euros. Subscribers, who cover two thirds of the square, pay these prices. On the other hand, since 2022 a free price policy has been in force that allows the cost of individual tickets to be modified. For those who go to the bulls under this modality, the cost of a row 10 is 40 euros in the sun and 120 euros in the shade. This means that subscribing is now 50% cheaper than paying for the bullfights one by one at the box office.
The management company of the arena, Plaza 1, will thus have more income from the sale of single tickets, which will help finance the posters with the highest budget. The highest figures manage fees that exceed the 300,000 euros per afternoon and postn cattle ranchers come to sell their bullfights for figures that exceed 100.000 euros. With the new pricing policy, the company that runs Rafael Garcia Garrido You will have more leeway to absorb these costs. In return, resale will be harmed, since the prices of the most demanded festivities already reflect the value that consumers gave them in the informal market, and lesser-class bullfighters will have to go through Madrid on other dates of the season, because the cycle is shortened by ten afternoons thanks to the greater economic sustainability of the most expensive posters.
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