the chinese on the relaunch after a black year

by time news

The Xiaomi stand at Mobile World Congress 2023, in Barcelona. Joan Monfort/AP

Xiaomi, Oppo, Honor and Vivo have experienced a sharp decline in sales.

A ceremony with great pomp, to chase away the demons of a dark year. This Monday, on the stand of the Chinese smartphone manufacturer Honor at the Mobile World Congress (MWC) in Barcelona, ​​smiles were de rigueur for the launch of the two “flagships” of the brand, the Magic 5 Pro and the Magic Vs. It must be said that the year 2022 will hardly have offered moments of celebration among the Chinese dragons of mobile telephony. Not to mention Huawei, which continues to collapse in terms of sales after the waltz of sanctions that affected it, Xiaomi, Oppo and even Vivo saw their smartphone sales drop significantly last year, between 20% and 23%. % according to IDC data. In a global global market down 18.3%, the biggest drop of the decade, the Chinese experienced a more drastic decline than Apple (-4%) or Samsung (-4.1%).

Driven by the meteoric success of Huawei at the end of the 2010s, nothing seemed to be able to stop the dynamics of the manufacturers…

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