Audience Success for the Paris 2024 Olympic Games
The opening ceremony of the Paris 2024 Olympic Games on July 26 attracted an average of 23.2 million live viewers, with an additional 1.2 million watching the replay.
Closing Ceremony Audience
According to data from Mediamétrie, an average of around 17.1 million viewers watched the closing ceremony on France 2 on the evening of Sunday, August 11th.
Historical Viewership Figures
The opening ceremony on July 26 stands as the most-watched television event in French history, with a total of 24.4 million viewers. This surpasses the previous record held by the final of the Football World Cup won by Argentina against France in December 2022, which attracted 24.08 million viewers on TF1.
Massive Digital Engagement
Beyond traditional television, the Paris Olympic Games enjoyed massive digital engagement. France Televisions reported that over a billion Olympic videos had been watched across their social networks since the start of the competition.