The CRM giant Salesforce today launched EinsteinGPT – the Generative AI technology (creative artificial intelligence) in combination with the world’s first CRM that provides content created using artificial intelligence for every interaction in all departments of the organization from sales, service, marketing, e-commerce and large-scale information systems. With the help of Einstein GPT, Salesforce’s CRM system will change the entire customer experience.
According to the company, Einstein GPT injects into Salesforce’s proprietary artificial intelligence models Generative AI technology that comes from a system of partners, and real-time CRM data from Salesforce’s data cloud that captures and unifies all of the company’s customer data. Using Einstein GPT, customers are expected to be able to plug this data into existing AI models or import their own external model.
For example, Einstein GPT can create emails with personalized texts for sales people to send to customers, create specific answers for customer service people to help them answer the customer faster, generate targeted content for marketing people to increase campaign conversion rates, or generate code automatically.
Marc Benioff, Salesforce CEO: “The world is currently experiencing one of the most profound technological changes with the rise of real-time technologies and creative artificial intelligence. The change has come at a crucial moment when every company is now focused on connecting with its customers in more intelligent, automated and tailored ways. Einstein GPT combined with our Data Cloud, which is embedded In all other clouds as well as Tableau, Slack and Mulesoft is another way we open the door to the future of AI for all our customers.”
In addition, Salesforce today announces a collaboration with OpenAI to integrate its enterprise ChatGPT capabilities, language models (LLM) and AI-enabled infrastructure together with Salesforce’s proprietary AI models to deliver relevant and trusted AI-generated content.
Sam Altman, CEO of OpenAI: “As the largest CRM platform in the world, Salesforce’s creative artificial intelligence is a significant move that will provide added value to customers at a time when artificial intelligence is becoming more transformative than ever, and is growing at a rate never seen before. Together, OpenAI and Salesforce believe that we must take a responsible and reliable approach to artificial intelligence, and stay focused In promoting the field in a way that will benefit the masses.”
Einstein GPT is the next generation of Einstein, Salesforce’s AI technology, which currently delivers more than 200 billion AI-based predictions per day across the Customer 360 platform.
The products launched today are:
1. Einstein GPT for Customer Service: Generating knowledge articles based on notes from previous cases. Generate automated personalized agent chat replies to increase customer satisfaction through personalization and faster service interactions.
2. Einstein GPT for sales: automatic creation of sales tasks such as writing emails, scheduling meetings and preparing for the next interaction.
3. Einstein GPT for Marketing: Dynamically creating content tailored to engage existing and potential customers in email, mobile, web and advertising.
4. Einstein GPT for Developer Productivity: Improve developer productivity with Salesforce’s unique language model using an AI chat assistant to generate code and ask questions for languages like Apex.
5. Einstein GPT for Slack: Will provide AI-based customer insights on Slack such as smart summaries of sales opportunities and background research on each organization in the system.
Also, Salesforce announced that Salesforce Ventures, the company’s global investment arm, is establishing a creative artificial intelligence fund. The $250 million fund will invest in startups with high potential, strengthen the entrepreneurial ecosystem in the field and encourage the development of responsible and reliable creative artificial intelligence.
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