THE FIFA managed to unlock one of the main challenges that await us this week Club World cup. Without announcing the platform where this championship would be seen, the only sponsors who had been encouraged were already linked to the 2026 World Cup.Now everything changes as we already know dazn acquired global rights in a deal that totals approx 1 billion dollars. Adn here there are two relevant themes: the first, money, as by now the participating clubs already know that there will be loot to distribute; The second, and the most relevant, will be the first premium football tournament in which you will be able to get a feel for what a business model can look like in which free-to-air television prevails over pay television.
The Super League chose this point of friction between the current competitions and the fans as the main spearhead to obtain consensus, and did not take long to react: “Free football? Does this sound familiar? It’s the ONLY way…” he wrote. For now, FIFA has managed to bring its new product to the level of European Cup in terms of audiovisual income. With a change of model: a single audiovisual partner instead of going market by market.
Advertising revenue
This is something that no one binds, not even their own Champions League, they can do, even if limited by a regulation that forces them to sell their rights country by country. Now Dazn will be able to do like Eurosport with the Olympic Games and have specific agreements with the conventional television stations of each country. Going OTT has the advantage of having a greater impact among young audiences, but represents a significant disconnect from an older segment of the population, whose adoption of new technologies is lower. it’s not unreasonable to think that we’ll see the entire event in streamingwhile a player of greater reach, be it Rtve or Movistar+, will offer a certain package in parallel.
Another crucial aspect is how much you could get from advertising with a 100% open format.as this will be the primary way to recoup your investment if the system decides that free sport should be free sport new normality. the term global rights is important here, as it will allow DAZN access to pool of brands with deeper pockets with a proposal that is not limited to this or that country, but to those that each needs. And what new businesses will be able to activate when, at the beginning, each user will pay with the transfer of your data. Gambling? Merchandising? We’ll see if that’s the future or if we continue to pay for ADSL, landlines and mobiles to watch football.
Emirates, venue of the event
Whoever has the biggest pockets, Europe can never win. This week it was proven once again, with the unofficial confirmation that the Euroleague transfers the Final Four from 2025 in Abu Dhabi. Rationally it was absurd not to accept an offer higher then 20 million euros, which multiplies by five the maximum obtained so far in the Old Continent for the same product. The advantage of basketball, unlike football, is that social opposition will always be less as, being a relevant sport, it does not have the homogeneous relevance of football in all countries. This has already been demonstrated with the creation of the Euroleague as a closed tournament, which no one opposed on a media level as happened with the Superleague.
So,again,seeing how your bet works could help other offices make more decisive progress. The Spanish and Italian Super Cups are already being played in Saudi Arabia, so this new step can tell us that every day we are closer to a Champions League final in the Middle East or in the United States. The challenge,as we can see,is how to ensure that fans do not pay an extra price for this transfer. Nothing sadder than a final with empty stands.
What impact will DAZN’s acquisition of FIFA Club World Cup broadcasting rights have on the future of sports media?
Title: The Future of Football Broadcasting: an interview with Sports Media Expert Dr. Emily Carrington
Time.news Editor: Welcome, Dr. Carrington! Thank you for joining us today too discuss the recent developments surrounding the FIFA club World Cup and its new broadcasting arrangements.
Dr. Emily carrington: Thank you for having me! It’s an exciting time for football and the media landscape, and I’m thrilled to share my thoughts on it.
Time.news editor: Let’s dive in. FIFA has announced that DAZN has acquired the global rights for the Club World Cup for approximately $1 billion. What does this mean for the marketing and financial dynamics of football?
Dr. Emily Carrington: This deal is meaningful for several reasons. First, the sheer amount of money involved highlights the continuing financial growth in the world of sports broadcasting. DAZN’s investment signals their confidence in the potential viewership and audience engagement around the Club World Cup. It also underscores how lucrative the digital streaming model has become.
Time.news Editor: Absolutely. One theme that stands out is the ability for participating clubs to benefit from the financial bounty of the event.How do you think this influences club strategy moving forward?
Dr. Emily Carrington: Clubs are always looking for new revenue streams to enhance their competitiveness. With this type of financial influx from media rights, clubs may be more inclined to invest in player acquisition and growth, improving their competitiveness both domestically and internationally. This could encourage a more exciting,high-level play in tournaments,which fans will definitely enjoy.
Time.news Editor: You mentioned the changing dynamics between free-to-air and pay television. Can you elaborate on the implications this model has for fans and accessibility to the games?
Dr.Emily Carrington: Certainly. The shift towards more premium streaming platforms like DAZN can potentially widen access for fans. While pay-TV generally has a subscription fee, platforms like DAZN are frequently enough more flexible, allowing fans to subscribe for just the content they wont without extensive packages. This means that increasingly, fans could find themselves experiencing high-quality, premium football without being tied to traditional cable subscriptions.
Time.news editor: That’s a pivotal development. It sounds like the Club World Cup could serve as a litmus test for future broadcasting agreements. What potential challenges do you foresee with this model?
Dr. Emily Carrington: One challenge might be the exclusivity of certain platforms. While a subscription model can enhance access, it could also fragment viewership if fans have to navigate multiple subscriptions to catch different tournaments. There’s also the risk involved if DAZN or similar platforms don’t deliver on quality and reliability, which can damage the viewing experience.
Time.news editor: Engaging outlook! Considering the rivalry of Super League discussions, how do you think this could influence league and tournament structures moving forward?
Dr. Emily Carrington: We’re seeing a fundamental shift in how competitions are structured, both in terms of revenue sharing and audience engagement. The Super League discussions highlighted that fans want top-tier football and an accessible way to enjoy it. If leagues realize that audience engagement is paramount, we may see more collaborative models and perhaps option formats that blend the excitement of traditional play with modern broadcasting needs.
Time.news Editor: Dr. Carrington,your insights today have been incredibly enlightening. As we prepare for the Club World Cup, what should fans keep an eye on regarding these new broadcasting changes?
Dr.Emily Carrington: Fans should watch how DAZN pitches their coverage—whether they invest in unique features like interactive content or expert commentary, which could set them apart. It will also be vital to see how well they handle live game distribution and fan interaction. These factors will ultimately shape the future of football viewing experiences.
Time.news Editor: Thank you so much for sharing your expertise, Dr.Carrington. It’s clear that the unfolding landscape of football, finance, and media is something everyone will be watching closely in the coming weeks!
Dr. Emily Carrington: My pleasure! It’s an exciting time for football and media, and I look forward to seeing how it all unfolds.