2023-09-06 21:38:34
The brand had already been placed in receivership in 2020. It then belonged to the Chinese consortium La Chapelle. Riccardo Milani / Riccardo Milani / Hans Lucas via
DECRYPTION – Placed in receivership on Wednesday, the brand founded by the Pariente brothers in 1973 has experienced significant difficulties in recent years.
The list just keeps getting longer. After Camaïeu, Kookai and Burton of London, it was the turn of the Naf Naf brand to sink. The company, owned by the SY group, was placed in receivership on Wednesday by the Bobigny commercial court (Seine-Saint-Denis), with an observation period of six months. It was the brand itself that requested it, at the end of August, citing “rent payment arrears» accumulated during the Covid period. According to our information, the company owes between 15 and 20 million euros to the lessors of its commercial premises.
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