The second installment of the reality show had a significant difference between its rating figures and the transmission on its digital platforms.
The second season of Big Brother Chile will come to an end this Thursday, October 24, marking the closing of a broadcast that lasted just three months.
This abrupt decision Chilevision left many surprised, especially considering that The first season lasted almost six months.
Despite efforts to increase its rating, including the entry of the controversial and beloved Cony Hair, winner of the first version of the reality show, the program failed to reverse its low tuning.
Only eight days among the most viewed
According to figures collected by The DYNAMO, Big Brother 2 He only managed to appear for three months on the list of 10 programs with the highest rating eight times, according to information from Kantar Ibope Media.
- July 14 – Place 3: with 9.0 points
- August 4 – 10th place: with 6.3 points
- September 1 – Place 7: with 6.3 points
- September 8 – Place 8: with 6.5 points
- September 15 – Place 8: with 6.1 points
- October 6 – Place 7: with 6.4 points
- October 13 – Place 4: with 6.4 points
- October 20 – Place 8: with 5.9 points
A format that failed to convince the television audience, but that, nevertheless, had a surprising increase in its views through streaming.
It did not convince the television audience
The recent season of Big Brother 2 Since its first episode of broadcast, it faced challenges in its television reception, according to data provided by Chilevision to which he agreed THE DYNAMO.
During his first week broadcast, the program obtained a average rating of 5.7 points at their time (10:22 p.m. to 1:18 a.m.). In comparison, Canal 13 con Win or Serve? averaged 10.3 points, Mega reached 7.1 points and TVN he obtained 3.9 points.
Despite these first discouraging numbers, the show hosted by Diana Bolocco started a new week on the right foot. In the episode of Monday, July 22the reality show rebounded in tune, achieving 7.1 points and a peak of 9.4 points. This episode stood out for its attractive content, which included the massive resignation of the Mata Fama team, the revelation of the Abello twins and the first elimination from the program.
Within hours of the grand finale, this Thursday, October 24, sources from the channel revealed to THE DYNAMO a balance of these three months of transmission.
“From July 12 to October 14, the program averages 5.8 home rating points and 2.0 commercial rating points. These results position the program in third place in its broadcast time (10:50 p.m. to 1:20 a.m., Sunday to Thursday), both in home ratings and in commercial ratings,” they stated from Chilevisión.
The Big Brother 2 lifeguard
Although the results of Big Brother 2 on open television reflected a decrease compared to the first season, the current season had a better performance in digital platforms.
According to data provided by Chilevisión to THE DYNAMO, the chapters and reactions of the program in YouTube and Twitch “show an increase of +13% in users, that is, 3 million new viewers.”
In terms of views, the reality show recorded an increase of 14%, reaching a total of 44.4 million more compared to the first 12 weeks of the previous season.
This growth would be due, in part, to the greater amount of content available to fans, including four digital programs:
- React from Claudio Michaux
- All Access (with Michael Roldán, Danilo, Cata, Fany and Julitroz)
- Outside the House (with Lady Ganga, Cony Capelli and Jorge Aldoney)
- Stalkeando (with Eskarcita and Skarleth)
Furthermore, the impact of Big Brother on social networks was significant, “with a 111% increase in views, reaching a total of 556 million.” These data reveal an important change in audience consumption, demonstrating that digital platforms took away a significant flow of their followers.