2023-10-25 03:45:08
In the Action store, at the Saint-Sever shopping center, in Rouen (Seine-Maritime), in December 2022. TESSON / ANDBZ / ABACAPRESS.COM
Photos of employees exuding happiness, smiling on their lips at the checkout and on the shelves, under which “Work in your favorite store” is displayed in white letters on a blue background. These posters put up in September at the entrance to the Action store in Friville-Escarbotin, in the Picardy region, announced, as every year, the discounter’s big recruitment day throughout France. On September 30, candidates were invited to submit their CVs to its points of sale on the occasion of “Job Day”.
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The Dutch brand is recruiting everywhere and the local media are relaying it: “67 posts in the North, 91 in Pas-de-Calais, 23 in Oise and 8 in Somme” (Nord LittoralSeptember 21); “18 positions will be filled in Moselle” (La Gazette MoselleSeptember 22); “63 in Haute-Garonne, 7 in Ariège and 3 in Gers” (Toulouse FM, September 29)… This campaign generated “more than 2,000 applications throughout France”, says the company.
Hiring intended to fuel the development of the king of non-food discounters. In 2022, the group with 2,263 stores located in 11 countries opened 280 new points of sale around the world (267 in 2021). Its turnover jumped 30%, to 8.9 billion euros. Every week, more than 15 million customers pass through its doors and 6.5 million consult its website. The firm prides itself on employing 80,000 people “from 136 different nationalities”.
Constant managerial pressure
In France, where its arrival in 2012 popularized the discounter model, Action has opened 764 stores and employs more than 17,000 people. France is its first market, with 3 billion euros in turnover in 2022. After investing in rural commercial areas, then entering the capital in May 2021, the brand is preparing to expand its influence in Paris with, according to our information, two new points of sale: one at 119, avenue de Flandre in the 19th arrondissement on 2,500 square meters for which it signed the lease in the spring, the other at 81, rue de Lourmel in the 15th, where it will take the place of a former Intermarché before the end of the year.
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His model? “1,500 items for less than 1 euro” out of nearly 6,000 references in store. Cleaning, hygiene and even grocery products from major national brands sold less expensively because they come from excess production, end of series, etc. All supplemented by non-food consumer goods from its own brands, well often made in Asia.
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