2024-09-15 01:03:28
The competition is open to the participation of communication agencies and advertisers
The prestigious Effie Bulgaria advertising contest is now accepting applications for this year’s 17th edition. Any kind of marketing activities that contributed to the success of the brands that were created for and implemented in Bulgaria in the period 01.01.2023 – 31.08.2024 can compete in it, and this applies to all the presented elements of the campaign.
This year, the competition, organized by the Bulgarian Association of Communication Agencies (BAKA), also contains new categories.
They are: Business-to-Business, Digital, sub-category Digital – for campaigns using artificial intelligence (AI), Direct-to-Consumer, Engagement of audiences (Engaged Community) or Influencer marketing, sub-category “Social media” and sub-category “Performance Marketing”.
The deadlines for submission of applications are until September 16, until September 25 and the final – until October 7, which has the highest participation fee.
Applications will be judged in October and November and the winners will be announced at an official gala ceremony on 28 November 2024.