2024-07-09 17:12:36
With the start of the European Championship, the fashion industry also launched a new trend: the diverse wearing of jerseys. This year’s designs include innovative designs and combinations based on the street culture we are already seeing on the international catwalks. In social networks, the term “Blokette” became a real hit, combining sports style with urban elite fashion, Radio China reported.
This year, industry analysis shows that items that combine sporty elements with refined style are the new darlings of the market. “Blokette” is a new term created from the combination of “blokecore” and “coquette” – two different aesthetics rolled into one.
“Blokecore” is characterized by baggy tees, casual jeans and vintage sneakers, while “coquette” is all about girly aesthetics, feminine elements and all things pink and lace. The combination of these styles is already conquering social networks and is liked not only by fans, but also by modern people.
“The jerseys I bought this season include ice hockey and tennis jerseys,” said Cai Cai, a young fashion brand manager in Guangzhou. She also commented that the most interesting thing about “Blokette” is precisely how the style manages to combine two seemingly opposite styles and blurs the lines between genders in sports fashion.
Data shows that content with the term “Blokette” has already garnered over 1 billion views on TikTok. This new trend not only creates a sporty and relaxed feeling, but also emphasizes the personal style of dressing for everyone. This is precisely the key to the success of “Blokette”. Freedom in everyday life, freedom of expression and personal style become a main feature of modern fashion trends, supporting the young generation to experiment and find themselves through fashion.