2024-01-22 20:55:19
After the acquisition of Unibet by the FDJ, voices are being raised among French online gaming operators, who point out the risk of distortion of competition. ALAIN JOCARD / AFP
The lottery operator is diversifying to expand into online games.
The FDJ, the new European champion of online gambling. The Loto operator is betting 2.6 billion euros in cash to acquire the Swedish Kindred – parent company of Unibet -, becoming a key player on the internet, with an offering of sports betting, horse racing betting, poker, and also – and this is new – casinos in thirteen countries.
Since its IPO in 2019, the FDJ had warned that it would not be satisfied with its monopoly (in the lottery and sports betting at points of sale) to ensure its growth. Internationalization and online development had become a priority. The acquisitions in 2022 of Zeturf, then, in 2023, of the operator of the Irish National Lottery, gave a foretaste of its ambition. That of Kindred is much more transformative: it is the most important ever carried out by the FDJ and one of the most significant in Europe.
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