2023-08-06 22:30:29
What to see life in pink. The film “Barbie”, directed by Greta Gerwig, has exceeded the billion dollar mark at the global box office, according to estimates on Sunday by the specialized firm Exhibitor Relations. Never has a film directed by a woman succeeded in this performance.
Carried by the duo formed by Margot Robbie in the main role and Ryan Gosling in the role of Ken, Barbie’s companion, the film totals more than 1.03 billion dollars in revenue worldwide, including 459 million in North America .
Nearly 360,000 admissions from day one in France
In France, the heroine of the toy manufacturer Mattel got off to a flying start, accumulating nearly 360,000 admissions in France from the first day, including previews. The feature film, which tells the adventures of Barbie in the real world, can also rely on a solid cast: Emma Mackey, Will Ferrell, John Cena and even singer Dua Lipa.
Boosted by a sprawling marketing operation from Mattel, the film did not have to fear competition from “Oppenheimer”, another blockbuster by Christopher Nolan. When the biopic about the father of the atomic bomb raked in $80 million in North America in the first weekend after its release, Greta Gerwig’s pastel-tinged feature earned double that.
The attendance generated by Barbie is a welcome breath of fresh air for cinemas on both sides of the Atlantic, severely handicapped by the Covid 19 pandemic. Sign of the gargantuan success of the most famous doll in the world, Mattel is preparing 14 films on its other games, including the great classic “Uno”.
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