2024-09-14 12:27:35
Around a thousand fans gathered this Saturday morning to collect the “things that make the Games”. Around twenty other clearance sales of this type will be organized throughout France until mid-October.
“Of course I want to come to the beginning, because the information has not spread much yet and I think there will be a few people, explained Mehdi, met at the entrance to the first clearance sale. It also allows me to see what the presented items are worth, and to know if it is worth going to other clearance sales. “ So it is an amazing line, going around the market hall of Saint-Denis, which gathers this Saturday morning to hunt for second-hand items. Most decisions come early, like Antoine: “I arrived at eight o’clock in the morning from the queue, because I was hoping to find an Olympic volunteer uniform. I think that will go too fast. “ Others have intentionally traveled from other areas: “I came especially from Orléans for the party, I wouldn’t have missed it for the world”Gilles explained.
It must be said that Paris 2024 promises great deals: “Various clothing items (clothes for volunteers, staff or government officials), t-shirts (between €5 and €10), mugs (€1), towels used by athletes (€ 25), decorations of places, flags and even festival products. “… “These products will all be sold between €1 and €60, for the most important items”completed the organizing committee for the Olympic Games. In Saint-Denis this Saturday, in the middle of the three stands protected by metal barriers is the holy grail: pieces of clothing of the Olympic volunteers, which are confused between the fans, and those who are of Olympic fire. . “I am specifically looking for a Blues t-shirt from the brand Le Coq Sportif. They have only allocated two per volunteer, so they are impossible to find. “confide Nelly. “My goal is to find something that is typical, that doesn’t look too touristy and that I won’t find anywhere online”said Kevin.
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Fight against “nostal-olympics”
“This project has two ways”explains Caroline Louis, chief economic officer at the Games organizing committee. “On the one hand, give a second life to Olympic objects and thus fight against waste. On the other hand, also meeting with France, by going to the regions to attract popular commitment to the Games. The Saint-Denis clearance sale is in fact only the first event in the tour of French clearance sales, which will continue around twenty cities throughout the months of September and October. Also, the brands Decathlon and Carrefour have announced that they will return to the sale of many derivative products in order to satisfy fans who will not see a sale happening at home.
“We estimate that a thousand people were there even though it was open. It was a lot of emotions, we expected a big success but not to this extent. “confides Caroline Louis. “The sales of the cancellation also act as a little remedy for the Olympic nostalgia, it is a little excuse to enjoy the magic of the Games one last time before saying goodbye.” And in fact, among many fans, the “nostalgic-JO” is already felt. “The Olympics are an exciting break in the tumultuous atmosphere of recent months. We feel a little nostalgia, with this return to everyday life”Christine admitted. “I have been looking forward to the Olympics in Paris since I was little, I stayed in Paris every summer on purpose to enjoy them and I went to as many events as possible. I want to bring a little bit of the magic of the Olympics home”added Sylvie. “Of course there is an aesthetic aspect, but what I want is also something everyday, which can bring back good memories of the tortures. I bought a towel from the Albertville Olympics which I attended in 1992, I always think about it when I use the towel.said Christophe.
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The madness of derivative products
Clearing sales which continue the madness of derivatives which have been since the beginning of the Olympics. Either in the official stores or in partner stores like Decathlon or Carrefour, the soft toys of the games, T-shirts, bobsleighs and cups are a real hit. Carrefour says it has sold 4.3 million derivative products since the launch of its Olympic collection in 2022, including nearly 560,000 Phryges, these Games mascots in the form of a Phrygian cap. Alain Joly, president of Doudou et Compagnie, one of the two suppliers of the mascot, said that it has produced and sold more than 1.5 million soft toys.
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