The cookware manufacturer “Food Appeal” recently announced its intention to expand and open six new stores in the cities of Acre, Modi’in, Netanya, Rosh Ha’Ein and Nof HaGalil. The new stores will be added to the branches already opened in the cities of Rehovot, Kiryat Ata and Kfar Yona. The average area of each store ranges from 80-120 square meters and the investment in it is about NIS 700 thousand. Today the chain has 20 stores nationwide, with the plan to open by the end of 2023, 11 more branches will be opened and in 2024 it will double its size.
Food Appil specializes in designing, importing and marketing unique and high-quality series of cookware. The products are marketed at hundreds of points of sale, specialized and professional stores, employee associations, consumer clubs and various trade websites. The company also operates a website. Among the prominent products of the chain you can find pots, pans, sum systems, storage and organization items, serving utensils, and various cases and more.
Recently, Leumi Partners invested NIS 50 million in the network. The move will lead to the expansion of the company in Israel and an exit to European countries.
Eyal Sharon, CEO and owner of Food-Apple, said: “We are in a great period where the chain is growing massively and expanding throughout the country. Today, Food-Epil is the leading chain of cooking products and kitchen utensils in Israel and our items are found in almost every home.