2023-06-19 21:47:36
He Ford Fiesta will stop manufacturing this July After more than 47 years and eight generations of the popular vehicle. The era of electrification marks the end of an emblematic model that until 2012 was manufactured in Almusafes (Valencia). Of the 22 million ‘fiestas’ sold worldwide, five million left the Spanish plant.
The model, which was only manufactured in the German city of Cologne, where Ford’s main headquarters in Europe is currently located, was also assembled at the British Dagenham factory and in countries such as Mexico, Argentina, Brazil, South Africa, Chinese and Indian. The Fiesta will be replaced by the Ford Puma modelwhich already in the first half of 2021 exceeded Fiesta sales by 20,000 in the face of the fever that SUVs have aroused, thus ousting what until then had been the company’s leading model in Europe and which already in 2022 saw its sales drop in 47%, according to Jato Dynamics, reports EFE.
The confirmation of the end of the Fiesta comes in parallel to the announcement of a new generation of seven electric vehicles that will join the Ford range for Europe in 2024. A new generation of vehicles for a 100% electric era that threatens European brands in the face of the boom in Chinese supply. Among Ford’s new electric vehicles is a mid-size, five-seat crossover that offers a range of 500 kilometers, as well as an electric version of the Ford Puma. There will also be a sports ‘crossover’.
The gama Transit it will also include four new electric models. First to arrive will be a new one-ton Transit Custom and the electric version of the mixed Tourneo Custom. They will be followed by the next generation Transit Courier and the mixed Tourneo Courier.
A party for history
The Fiesta was born in a context marked by the 1973 oil crisis that forced, for the first time, to begin to consider cars that had lower fuel consumption and were more compact, but without renouncing new technologies. In fact, it was the fastest Ford compact urban in the company’s history with its ST line, which at the time was 20% faster and more sustainable, a characteristic that was a hallmark of the car coinciding with the financial crisis of the 2008 in its sixth generation. The Ford model, which sold one million units in its first three years of life, was in 1983 the first small vehicle to introduce a diesel engine, and in 1989 it was the first passenger car to include the ABS anti-brake system and the driver airbag, as well as other advancements such as power steering. In the Valencian factory of Almusafes, which was designed to manufacture the Fiesta, and in the rest of Spain the car will continue to resound thanks to songs like “Sufre Mamón”, by Hombres G, and “Car Song” by the British group Elástica that belonged to an entire generation and those to come, just like the Fiesta. The first Fiesta for sale in Spain went on the market from 125,000 pesetas, which at the current exchange rate is about 750 euros, compared to just over 21,000 euros from which the last car to be manufactured will be marketed.
After nine generations, the brand will say goodbye to the old Fiesta, which in its welcome slogan was baptized as the “born strong” and to which now they say goodbye with a “happy dreams” in a video on their website and social networks in which you can see the different generations that have lived with the car and that already look to the future with an electric parked in the garage.
Electricity generation
The two new all-electric crossovers will be manufactured at the Cologne Electrification Center in Germany, where electric vehicle production will increase to 1.2 million units over a six-year period. The investment planned for the manufacture of these electric vehicles assembled in Cologne is expected to reach 2,000 million dollars, and includes a new battery manufacturing plant that would start operating in 2024. Ford hopes to exceed 600,000 units sold in models electricity companies in the region, in a strategy to reduce the models it puts on the market and, with this, reduce part of the production costs.
Related news
From 2030, Ford wants to sell only electric cars in Europe and will abandon the commercialization of combustion engine vans in 2035. By then, all its models that came to have a hybrid option such as the Fiesta will have disappeared.
Another novelty of the brand is the creation of a great strategic alliance in Türkiye which will become one of the largest manufacturing plants for electric vehicle batteries in Europe. The goal is to reach zero emissions in all vehicles and reach carbon neutrality in the entire footprint of the facilities, logistics operations and with suppliers in 2035.
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