We are surrounded by tires. We need them, they make our lives easier, but like all Really important things almost always go unnoticed. They look simple, they are black and round, and it would seem that they are all the same, but inside these everyday products hides cutting-edge technology, fine-tuned over more than a century of history.
Tires are the point of union of our vehicles with the ground and their behavior depends as much our safety like the performance of our car and, ultimately, its environmental impact.
Michelin has been leading the mobility sector in all areas for more than 130 years and, over the last decades, has been increasingly aware of the importance of caring for our environment. That’s why it has firmly committed to sustainability. To do this, the company has promised to follow what it has dubbed the “All Sustainable” strategy, a plan that is based on drastically reducing its environmental footprint and integrating 100% sustainable raw materials into its tires.
A challenge only within the reach of a company that invests more than 680 million euros in innovation and which employs some 6,000 workers to develop and test the new technologies that will form part of the mobility of the future. In this sense, Michelin works to reduce the environmental impact of its activity and its products in several areas: raw materials, manufacturing, use, duration and end of life.
The company is very clear that the future involves giving the market a proposal that is sustainable without reducing benefits. A commitment that goes back a long way since, since 1992, Michelin has developed 5 generations of low-consumption tires (3 for passenger cars and 2 for trucks) that have meant savings of almost 14 million liters of fuel and 35 million tons of CO2, which means a 40% reduction.
long-lasting products
A perfect example of this innovation is the new generation of Michelin Pilot Sport 5 sports tires for passenger cars, designed to maximize driving pleasure and offering a unique combination of long-lasting performance, wet and dry grip, and sporty aesthetics. thanks to several unique technological features.
Among them we can highlight the Michelin MaxTouch Construction, which evenly distributes the forces of acceleration, braking and cornering drift in the contact area, thus offering more uniform wear and a longer useful life of the tread.
Another, which derives directly from Michelin’s experience in racing, is Michelin Dynamic Response technology, a hybrid layer composed of aramid and nylon yarns that forms a belt around the structure at the top of the tire and that ensures optimal transmission of steering wheel movements to the road and from the road behind the wheel, thus increasing precision and driving pleasure.
And, after all, that’s what it’s all about: safety, efficiency, enjoyment and care of the planet. And that is what Michelin offers, a wide range in which you can find the right tire depending on the use you want to give it.
From its origins, Michelin sought to provide its customers with the best, safe, sustainable and pleasant mobility, and over the years this desire has only expanded and will do so even more in the coming years with an increasing importance of respect for the environment. . This is stated by Florent Menegaux, President of Michelin, who declares that “our vision of the future is based on a conviction: 100% of the materials used by the Group will be sustainablethat is, from recycled or renewable raw material and not from oil.