The ‘hidden champions’ of the Basque Country more easily overcome the crises of the last two years

Technification and the ability to adapt to demand reinforce the competitiveness of companies. / maika willow

The commitment to R&D, the international network and the leadership of market niches serve as a shield in an increasingly uncertain world

Zigor Aldama

The Basque Country does not have large companies dedicated to consumer products, and the names of multinationals that resonate with the general public can be counted on the fingers of one hand. However, the Basque Country is fertile ground for ‘hidden champions’, those companies that few have heard of outside professional circles.

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