The high fashion of Armani privé in “homage to Milan” – Giorgio Armani Privé’s high fashion arrives tomorrow in Milan, at Palazzo Orsini. The exclusive event that has always been held in Paris, twice a year, in January and July in Paris, in the Haute Couture calendar, has changed venue and date, by the will of the designer.

From the catwalks of Paris to those of Milan

A symbolic way to show her proximity to Italy and Milan hit hard by the pandemic. In May, during the first difficult months of the lockdown, Armani announced that he wanted to move the show from the historic Parisian venue in via Borgonuovo.

For Sala an act of love for the city

A gesture much appreciated also by the mayor of Milan Giuseppe Sala who wanted to publicly thank the designer in a video message on Facebook for this “act of love for the city”: “We are a community and we try to stay united and give everyone the our contribution, in particular I speak of Milan and I want to thank a great Milanese, Giorgio Armani, King Giorgio as many call him. He announced that the next Armani Privé fashion show will be held in Milan and no longer in Paris, where it has always been . So you do it, thanks Giorgio “. However, the still high numbers of the contagion have imposed new changes to the brand’s initial programs, canceling the fashion show open to the public.

Show in streaming on

“Due to the current emergency, it will not be possible to hold the previously announced event”, they announced from the maison. “With regret, contrary to Giorgio Armani’s wishes, the next Armani Privé fashion show will take place behind closed doors, in Milan, without an audience”.

The show is scheduled for 7:00 pm and will be broadcast in live streaming on the brand’s social media channels.



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